AI Visibility Audit
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Prepared by saigon.digital · September 2026
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Your prospective clients are no longer just Googling "best web design agency Kent": they're asking ChatGPT, Perplexity, and Gemini which studio to hire. This audit shows exactly where Oxiti stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Oxiti stands in the AI search era, and the opportunity cost of the current visibility gap.
Oxiti has been delivering design and development work for enterprise names like HP, Intel, Microsoft, and IBM since 2014, with a portfolio spanning web, brand, print, and apps. Yet when business owners in Kent ask ChatGPT, Google AI, or Perplexity "who's the best web design agency near me?", Oxiti doesn't appear anywhere. Yoyo Design, KOTA, Tilt Digital, and Ether Creative dominate every AI recommendation. The problem isn't your craft: it's that AI engines can't find the structured signals they need to recommend you, and with a Domain Rating of just 8 and zero ranking keywords, there's almost no digital footprint for these models to draw from.
We tested how Oxiti appears when potential clients ask AI tools to recommend web design and branding agencies. Here's what we found.
ChatGPT defaults to well-known UK agencies with strong content footprints: KOTA, Yoyo Design, MadeByShape, and Series Eight. Oxiti is not in its recommendation set for any web design or branding query we tested.
AI Overviews for "best web design agency Kent" surface agencies with active blogs, case studies, and directory listings: Highscore, HD Create, Tilt Digital. Oxiti does not appear in any of the four tested queries.
Perplexity draws from agency directories (Clutch, GoodFirms, Sortlist), structured "best of" roundups, and review platforms. Without directory presence or ranking content, Oxiti has no pathway into Perplexity's recommendations.
Gemini pulls from the same high-authority agency comparison sources. No evidence of Oxiti appearing in any Gemini-generated design agency recommendation, despite the impressive enterprise client history.
0 / 4 platforms currently surface Oxiti in relevant AI-generated recommendations for web design, branding, or digital agency queries.
Published case studies with real results, agency directory profiles (Clutch, GoodFirms, DesignRush), "Oxiti vs [Competitor]" comparison content, FAQ schema on service pages, a blog with industry-relevant content, and consistent mentions across design community platforms.
We ran the exact searches your prospective clients use when asking AI tools to recommend a design agency. Here's who appeared, and whether Oxiti was in the answer.
Oxiti does not appear in any of the four tested buyer queries, not even for Kent-specific searches where the studio is physically based. The same 5 to 6 competitors dominate every result because they've built active blogs, published case studies, listed on agency directories, and created the structured content AI models extract.
Oxiti's enterprise client portfolio (HP, Intel, Microsoft, IBM, Cisco) is a powerful differentiator that no other Kent agency can match. The opportunity is to convert that credibility into published case studies, comparison content, and structured data that AI models can discover and cite. This is a content and visibility problem, not a quality problem.
These are the agencies currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Oxiti You | 8 | Not Cited | Not Appearing | Not Cited | Audit target |
| KOTA | 64 | Cited | Appearing | Cited | Award-winning London studio with strong Awwwards and Clutch presence. Detailed case studies, active blog, listed on every major agency directory. Owns the "creative web studio" category. |
| Tilt Digital | 54 | Cited | Appearing | Partial | Kent-based WordPress and branding specialist. Keyword-rich service pages, active blog, listed on Sortlist and GoodFirms. Strong local visibility for Kent web design queries. |
| Yoyo Design | 47 | Cited | Appearing | Partial | Award-winning Kent agency in Tunbridge Wells, Umbraco specialist. Strong local SEO, listed on multiple directories, regular content output drives consistent visibility. |
| Ether Creative | 47 | Partial | Appearing | Not Cited | Maidstone-based, award-winning digital agency. Web and mobile app specialist. Directory presence on DesignRush, GoodFirms drives AI citations for Kent app design queries. |
| HD Create | 43 | Partial | Appearing | Not Cited | Canterbury agency with 30 years of experience. Active SEO content strategy targeting "Kent small business" queries. Consistent blog publishing earns Google AIO presence. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API, September 2026.
These are the highest-leverage changes Oxiti can make right now to start appearing in AI-generated recommendations within 60 to 120 days.
You've worked with HP, Intel, Microsoft, IBM, and Cisco, yet none of that work is visible on your site. Publishing 4 to 6 detailed case studies with project briefs, outcomes, and client context would instantly create the kind of structured content AI models extract when recommending agencies. This is the single most impactful content you can create.
Agency directory profiles are where Perplexity and ChatGPT pull recommendations from. Creating verified profiles on the top 5 agency directories, collecting 3 to 5 client reviews on each, and maintaining consistent company data would build the third-party signals AI platforms need to start citing Oxiti as a credible option.
A focused content hub publishing comparison and positioning content: "web design agency vs freelancer", "how to choose a Kent digital agency", "Oxiti vs [competitor]" pages. This builds the organic keyword footprint that currently sits at zero. FAQ schema on each post ensures AI models can parse and cite the content directly.
While auditing your AI visibility, we also reviewed your website for technical issues that affect both search engine performance and client perception.
Detected Stack: WordPressThe /contact/ URL returns a 404 error. Prospective clients clicking "Contact" from any page on the site hit a dead end. For an agency selling design and development services, a broken contact page directly undermines credibility and costs you enquiries. This is likely a missing page or incorrect permalink configuration in WordPress.
The /services/ page lists four disciplines (web, brand, print, apps) but provides zero evidence of work completed: no thumbnails, no client names, no case study links, no testimonials. The "Case Studies" navigation link exists but leads to no published content. For a creative agency, showing the work is essential to converting visitors, and to providing AI models with the structured proof they need.
The site has basic WebSite and Organization schema but is missing FAQ schema on service pages, LocalBusiness structured data (critical for "agency near me" queries), and an llms.txt file to guide AI crawlers. The robots.txt allows all bots but provides no explicit guidance for GPTBot, ClaudeBot, or PerplexityBot. Adding these signals would significantly improve discoverability by both traditional search and AI platforms.
This audit shows the problem. We have a clear strategy to fix it, and results typically show within the first 60 days of engagement.
Oxiti has over a decade of enterprise-grade design work, serving brands like HP, Intel, and Microsoft. What's missing is the digital visibility layer that converts that track record into new client enquiries. The website itself needs attention too: a broken contact page, empty portfolio sections, and missing structured data are costing you leads today.
We propose a fixed-price foundation sprint covering three pillars: AI/GEO visibility strategy, SEO repositioning, and website technical fixes. WordPress is our core strength, so we speak the same technical language and can move fast. This flows into an ongoing monthly retainer for continued SEO/GEO content, web maintenance, and performance reporting. The goal: a website that reflects your actual calibre, ranking for the queries your buyers use, and cited by the AI platforms they're increasingly turning to.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, case study content creation, structured data implementation, agency directory listings, WordPress technical fixes (including the 404 contact page), llms.txt setup, and a content calendar to build organic keyword rankings from zero.
Monthly SEO and GEO content production, AI citation monitoring, WordPress maintenance and support, performance reporting, and continuous optimisation. This is how you stay ahead once the gap is closed.
Every month competitors like KOTA, Tilt Digital, and Yoyo Design publish more content and collect more reviews, the authority gap widens. Business owners are increasingly asking AI "which design agency should I hire?" and right now, the answer never includes Oxiti. That's revenue going to competitors with weaker portfolios but stronger digital presence.